Communications & Training

Many great organizations have launched ambitious sustainability initiatives only to see them wither away in a short time. The reason is simple. Your company is not defined by the initiatives it undertakes – it is defined by its culture. And to make sustainability work, it needs to be integrated into that framework.

To do so requires an effective communication and training strategy. Green Canary offers the comprehensive support to help your sustainability program take root.

Employee Trainings [+]: Educating employees about sustainability in general, or your organization’s particular efforts. Writing and producing training videos and Webinars. Integrating with human resources or other internal training programs to increase adoption.
Internal Communications [+]: Building internal promotional campaigns to further educate employees. Designing and producing print, online and multimedia materials. Working with internal teams or conducting campaigns independently.
Media/Blogger Relations [+]: Garnering external recognition and support for your sustainability efforts. Pitching key reporters and bloggers to further your public affairs goals. Tracking the earned media values.
Social Networking Integration [+]: Working with new media to build online communities. Establishing the vision for your sustainability program and recruiting supporters online. Developing Web-based solutions for integrating employees into sustainability efforts.
Sustainability Boot Camps [+]: Conducting executive-level briefings on a variety of sustainability topics. Leading discussions with key individuals to determine vision or policy. Providing broad-based “Sustainability 101” trainings to bring all employees to the same level of understanding.
Greenwashing Screen [+]: Providing third-party review of marketing plans and materials to ensure your communications teams aren’t misrepresenting your efforts. Working with your advertising and public relations partners to communicate sustainability objectives.
Report Development [+]: Collecting data, measuring against reporting standards like the Global Reporting Initiative, and even writing, designing and printing the reports. See an example.