About Us
Valerie Davis, President
Whether sounding a warning to greenwashers on NBC’s TODAY show or spending all day in a landfill to show her dismay at the state of U.S. recycling efforts, Valerie Davis passionately speaks out about injecting ethics and authenticity into companies' sustainability programs and communications efforts.
Davis and cofounder Kevin Tuerff started Tuerff-Davis EnviroMedia Inc. 11 years ago as the nation's only full-service advertising and public relations firm dedicated solely to environmental and public health campaigns. In 1997, they left their jobs with the Texas Natural Resource Conservation Commission to found America Recycles Day with then-Vice President Al Gore as honorary chair.
Today, Tuerff-Davis EnviroMedia Inc. is the holding company for subsidiary companies EnviroMedia Social Marketing and Green Canary Sustainability Consulting. Under the EnviroMedia Social Marketing banner, the company has conducted hundreds of campaigns for corporate, government and nonprofit clients, including Dell, Green Mountain Energy, and Don't Mess with Texas. Davis and Tuerff launched Green Canary Sustainability Consulting in March 2008 to help corporations craft practical strategies that ensure they remain credible, minimize risk and reach goals in the booming green-marketing world.
Among Davis’ key client and project accomplishments: leading the Don’t Mess with Texas campaign to victory in the America’s Favorite Slogan Competition, beating Nike’s “Just Do It” and “Got Milk?”; spearheading research and brand creation for the Governor’s Water Conservation Implementation Task Force and Texas Water Development Board; and overseeing a water-saving education campaign which helped curb projected peak-day water use within one region by an estimated 200 million gallons a day.
In January 2008, Davis was interviewed by the TODAY show from the Federal Trade Commission's "Eco in the Market" workshop kicking off the regulatory review of its "Green Guides" for environmental marketing standards. It was at this FTC workshop that EnviroMedia launched GreenwashingIndex.com in partnership with the Univerisity of Oregon School of Journalism and Advertising. GreenwashingIndex.com is the world's first online forum that allows consumers to post and rate real green ads, and today features nearly 100 television spots, billboards and print ads.
Davis is a regular speaker at water, energy, solid waste and advertising conferences, including the National Symposium on Market Transformation for the American Council for an Energy-Efficient Economy in Washington, D.C. She is a winner of the American Advertising Federation's Silver Medal Award for outstanding contributions to advertising and for furthering the industry's standards, creative excellence and responsibility in areas of social concern. Davis earned her Bachelor of Journalism at The University of Texas at Austin.