When it comes to the issues, Green Canary mixes technical expertise with green marketing experience to create strategic solutions for the way you do things. We look at your company through various lenses to fully understand the picture, and help you build a vision and a plan for achieving it. In particular, we look at things from certain key perspectives:
- Natural and Human Impact
- Efficiency and Effectiveness
- Investments and Returns
- Culture and Behavior
- Design and Implementation
Regardless of the issue, we’ve found this approach provides the best understanding of the net effect.
But what about the issues?
For us, everything begins with climate change. It's the single biggest issue facing us all today, and many other issues are tied to it. We blog about it and are active with the U.N. Climate Change Conference, having attended in Bali (December 2007) and planning to be at the historic 2008 Conference in Poznan, Poland.
Our climate change expertise is built on our knowledge in a broad spectrum of areas, such as:
- Waste Management/Recycling
- Product Design
- Cultural Trends
- Science/Technology/Entrepreneurship
- Energy/Renewables
- Land Use/Planning/Habitat
- Labor
- Public Health
- Community
- Air
- Water
Additionally, we are passionate about preventing greenwashing. We helped build the Greenwashing Index, we’ve served as media spokespeople (including NBC’s TODAY show) and we provide a communications review for clients to help them avoid the pitfalls of greenwashing.