For Immediate Release:
Wednesday, March 12, 2008
Contact:
Steve Roberts, 512 225 5853 (office)
sroberts@greencanary.net
New Sustainability Consulting Firm Helps Companies Avoid Greenwashing
Enviromedia Announces "Green Canary" As Subsidiary Company
(SANTA BARBARA, California)—Tuerff-Davis EnviroMedia Inc. today launched Green Canary Sustainability Consulting, a new subsidiary company that will help businesses craft practical strategies that ensure they remain credible, minimize risk and reach goals in the booming green marketing world.
"Never before has the business world invested so much in advertising campaigns that showcase a product or company's environmental features," said EnviroMedia cofounder Valerie Davis from the Wall Street Journal's "ECO:nomics" conference on environment and the bottom line. "In the past year, we've seen the absolute best and worst when it comes to environmental marketing claims. Green Canary will help businesses understand how they can maximize their investments in these campaigns by providing critical advice on strategy, relationship-building and ‘thought leadership’ well before any campaign hits the airwaves."
Davis and cofounder Kevin Tuerff started EnviroMedia 11 years ago as the nation's only full-service advertising and public relations firm dedicated solely to environmental and public health campaigns. In 1997, they founded America Recycles Day with then-Vice President Al Gore as honorary chair, and have since conducted hundreds of corporate advertising and social marketing campaigns for clients like Dell, Green Mountain Energy, Tetra Pak and CleanFUEL USA.
"After witnessing so many green marketing missteps of late, we see a real need for companies to retain outside experts to guide them on how they can reach their business goals while rising above the green noise and remaining believable and authentic," said Tuerff. "Green Canary serves as a talking partner for corporations and their general market advertising and public relations agencies, helping them navigate all things related to global climate change."
Green Canary clients will have access to a pool of some of the most connected energy, air, water and waste consultants in the country. Services include sustainability analysis, goal-setting, market research, stakeholder engagement, government relations, positioning, relationship-building and employee education.
Earlier this year, Tuerff and Davis launched GreenwashingIndex.com in partnership with the University of Oregon as a public service effort to educate consumers about how to scrutinize environmental marketing claims. They have appeared on the TODAY show, and in Brandweek and the Washington Times, and join other sustainability leaders from Yahoo!, Kodak and Office Depot as monthly columnists for EnvironmentalLeader.com. In December, they were among a handful of American businesses participating in the U.N. Conference on Climate Change in Bali, Indonesia.
Green Canary Sustainability Consulting, EnviroMedia Social Marketing and EnviroMedia Buying Services are subsidiary companies of Austin-based Tuerff-Davis EnviroMedia Inc. For more information, call 512-225-5853 or visit www.greencanary.net.