Greenwashing Screen
So you’re about to launch a new communications campaign ; no doubt your marketing folks ran the campaign through your legal department ... but did they check for greenwashing?
Greenwashing is spending more time or money talking about your great environmental story than you spend on actually doing it. This type of inauthentic communication is quickly sniffed out, discrediting your brand and provoking potential public backlash.
Let Green Canary help you by providing a third-party review of your advertising concepts or public relations campaign. We'll play the role of devil’s advocate, channeling potential criticisms from environmental activists and making sure you and your marketing stay out of their aim.
Our team of experts developed a set of criteria in conjunction with the University of Oregon School of Communications to provide the safeguards to keep you out of trouble. A simplified version powers the Greenwashing Index, but our analysis goes deeper and comes from our team of seasoned professionals. We can provide this service directly, or discreetly arrange for a panel of environmentalists to weigh in as well.
Policy Review and Legislative Affairs
Climate legislation is coming. Are you ready? Some states are out in front of the federal government, like those in the Western Climate Initiative and many companies are preparing themselves by joining voluntary organizations like the Chicago Climate Exchange. Have you considered how such legislation might affect your company? Talk with our team of policy and legislative experts to see what they can do for you, including former federal appointees like our network consultant John Howard.
Beyond the legislation, Green Canary can evaluate policies or guidelines you’ve established to ensure you maximize their intended effect. Whether it’s a set of green purchasing guidelines, an employee- or campus-based initiative or even potential legislation, let our team of experts provide feedback for ultimate effectiveness.
One-Day Review
For some, a continuing relationship with a sustainability consulting firm is not possible nor desirable. Maybe you think you've got your sustainability plan (or an element of it) on the right track, but you want a third party to weigh in.
With Green Canary's One-Day Sustainability Review, you have an open forum to discuss your plan while we provide feedback on-the-spot. This is not a ploy to persuade you to be a long-term client (though, of course, we welcome such an opportunity) ; this is your chance to use Green Canary’s brain- power for a brief review before continuing to march onward. Just like the canary in the coal mine, we'll let you know whether your plan is headed for trouble.
We begin with a quick phone assessment to better understand your needs. We'll assemble a team for a presentation from you about your program. While we can peruse a few documents beforehand, the goal is for us to discuss and interact with your team. For a more extensive effort, consider our Three-Day Sustainability Review.
Three-Day Review
When a day-long discussion isn't enough time to get your program in order, consider engaging Green Canary for a Three-Day Sustainability Review. First, our team will review your sustainability plans. Then, we’ll meet with you to review your plan in Q&A format. The next day, our experts will brainstorm with you about possible solutions to improve your plans and keep you moving in the right direction.
Five to Read
Between newspapers, blogs, scientific journals and conferences, it’s practically impossible to keep up on sustainability stories nowadays. And it's especially true when you and your team are wearing multiple hats.
Don't miss the wheat for the chaffe: Let Green Canary deliver the "Five to Read" — the five must-read stories about sustainability from around the world, hand-picked by Green Canary’s expert team — directly to your inbox every other week.
We publish every two weeks, with special emergency alerts as situations dictate.
Executive Briefings/Dinners
Interested in a niche topic and need to know more? Let us be your guide. Green Canary and its network of experts can arrange a special briefing designed especially for you and your executives to bring you up-to-speed on virtually any sustainability-related issue.
Our team can coordinate one-on-one briefings, small seminars or lunchroom presentations. We can also facilitate a special roundtable format with a panel of experts.
Sustainability 101
Ready to raise the collective awareness of sustainability issues? At Green Canary, we love to help others better understand what "going green" really means. Whether it's helping you promote in an existing program or simply providing a broad-based education on the issues , our team can develop a presentation for groups of 5-500. We will design the program to meet your specific needs, and can speak broadly across topics or delve deeply just a couple.